About MaksTV
MAKS TV is a 24 -hour Russian language Entertainment TV network that serves a nationwide Russian speaking audience. Available to U.S. and Canada subscribers via local cable providers and satellite network, MAKS TV provides programming that includes entertainment, and entertainment ONLY. Russian Americans form a large segment of the consumer marketplace in key urban centers- and as the Russian speaking population continues to expand, advertisers are becoming increasingly aware of the need to target this ever growing demographic. In fact, Russian Americans represent one of the fastest growing ethnic groups in the US, and MAKS TV is perfectly positioned to help you tap into this emerging market.
MAKS TV is the only global network of its kind, serving as a bridge to the culture and country that Russian expatriates left behind as well as a window to their newly acquired home. MAKS TV is the only Russian-language television network in the U.S. with a fully-fledged independent programming service, which enables us to provide professional and innovative programming, while maintaining maximum objectivity and credibility. Russian expatriates have recognized MAKS TV as the most popular source of entertainment. As a result, MAKS TV has become the premier television network for this rapidly expanding community, reaching millions of people worldwide, covering the United States and Canada, Russia and other former Soviet Republics, Europe, and the Middle East.
Profile of the Russian-Speaking Audience Outside the Russian Federation
There is a common misconception that everyone who speaks Russian is from Russia. In fact, Russian-speakerscomefrom all over Europe and Asia. This is due to the fact that the Russian language was widely taught throughout the schoolsystems of
the15 former Soviet Republics (which included Russia), as well as those of the Warsaw Pact nations.
Russian is the most widely spoken Slavic language and is also one of the official languages of the United Nations.
Russian expatriates lead active lifestyles by attending cultural events, traveling, participating in their community, and keeping up-to-date on current events. They are well-assimilated, yet are still eager to follow the latest political developments in Russia, and pass on their language and culture to their children. Most are bilingual but generally prefer to speak Russian at home, and turn to Russian-language media for the source of entertainment. Though they insist on maintaining strong ties with their heritage they are very open to new cultures.
In addition to placing a high value on family, education is a top priority in their lives. 61% of adults have a Bachelor’s Degree, 19% have the equivalent of an Advanced Degree, and 17% have some college education. The average Russian-speaker works in a professional environment and has an above-average income.
As with any ethnic group living abroad, people are more inclined to trust and be regular viewers of programming that is broadcast in their native language. MAKS TV serves as a priceless resource for Russian-speakers as they thrive in their new country and stay abreast of what is happening in the world today.
.gif)
Advertising in the United States
The Russian-speaking population has a long history in the United States dating back to the early 1900’s. Successive waves of immigration were triggered by World War I, The Russian Revolution, World War II, and a period of liberalization in the late 1970’s and early 1980’s. Most recently, with the collapse of the Soviet Union, an unprecedented million Russians immigrated to the United States. The Russian-speaking population surged 254 percent from 1990 to 1998, currently totaling over 7 million Russian-speakers in the U.S. Nearly 90% of this population lives in and around major urban centers, with large concentrations in New York City and the surrounding Tri-State area, as well as Boston, Philadelphia, Baltimore, Miami, Atlanta, Cleveland, Chicago, Detroit, Denver, Houston, Los Angeles, San Diego, San Francisco, and Seattle.
.jpg)
Approximately 64% of the Russian-speakers are married, with an average of 1.6 kids. They are well-educated, ambitious professionals who lead active lifestyles, and contribute to their communities. Over 50% of this group has an average household income of over $55,000. The rapidly growing Russian-American population is an ethnic consumer market with strong buying power, brand-loyalty, and a pronounced tendency to “keep up with the Jones’ “. They are also extraordinarily responsive to advertising in their native language, especially when it is channeled through such a trusted and respected source as MAKS TV.
As the leading media outlet to the Russian-speaking community, MAKS TV has an unparalleled influence on this virtually untapped and prosperous group of consumers, and plays a tremendous role in how consumer and market habits will be formed as assimilation continues. The high level of marketing message penetration allows advertisers to take advantage of an incredible opportunity to add considerable bottom-line value to their marketing revenue, simply by advertising on MAKS TV - a trusted network that reaches a loyal and expanding viewing audience.
.JPG)
In recent years, progressive American companies have begun to recognize the benefits of targeting the Russian-speaking market. Current advertisers who have been running successful campaigns on Russian Speaking Media are most of fortune 500 companies which include Verizon, Western Union, MCI, AT&T, Daily News, Aeroflot, Lot Airlines, Zepter International, and Lifeway Foods.
|
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Find out what you get by joining! It only takes 1 minute to sign up.
Not a member yet?
© 2009 MaksTV. All Rights Reserved.